Having your own newsletter is the best way to build your business and expand your reach. Just because you have your own newsletter does not guarantee your chances of running a successful newsletter campaign–but your ability to maintain and offer value to your subscribers.
People subscribed with you because they believe you have something to offer. They believed in your personality and you must show them that you are worth relying on.
In order to gain the trust of your subscribers, you need to follow some principles. Here are some valuable tips you can use to make your email newsletter campaign a success.
This tips works for me. They are sure to make you succeed in your campaign if you apply them accordingly.
1. Offer targeted content
If you want to gain the trust of your subscribers and develop a long lasting relationship with them, you need to offer quality content.
When someone subscribes to your newsletter, you need to give the person the exact information he/she is seeking.
Make sure you offer informative and well-detailed content that will make them visit your website again (they might even invite some of their friends).
2. Be sure to add your contact information in each of your newsletters
Make sure you add your contact information in every issue of your newsletter. This lets your subscribers know that you are accessible and visible and that you are not trying to hide away from them. It also helps build credibility.
3. Use your newsletter name
Put the name of your newsletter in every of your headline. This is very important.
Make sure you include it in every of your subject line.
If you do not, they may think it is someone else trying to spam them (they might even delete your email).
4. Be very responsive.
Always attend quickly to your customers anytime they ask you questions. Don’t wait for days to respond to your subscribers.
Let me use my case for instance. I recently unsubscribed from a newsletter because anytime I send an email to the list owner, he does not respond. Moreover, even if he responds, it will be after 5 days, which does not make any sense.
If you want to develop a solid relationship with your subscribers, show them that you care.
Let them know they matter to the success of your business.
Give them attention.
Respond quickly to their emails..
Pro tip: the more you make your subscribers feel comfortable with you, the more they will refer others (and they will become your customers for years to come).
5. Use your real name
You need to show your customers that you are an honest person.
Do not impersonalize another person.
Do not start by being dishonest.
Use your real name.
If your subscribers cannot trust your service, they cannot do business with you and they cannot advise others to do likewise (they might even unsubscribe from your newsletter).
6. Limit your junk emails
Do not send out promotional emails every time.
Money should not be your driving force of building a list.
You are building a list of people that will be successful to the growth of your business on the long run.
Don’t scare your subscribers off. Mix quality contents with the promotional emails. Offer more quality contents than promotional emails.
7. Be smart–have a master plan
Don’t bombard your subscribers with emails. Have a daily plan. It is advisable to send at least, 2 to 3 emails to your list every week so they will not see your email as spam.
Consider these tips. They are what will make your email newsletter campaign a success!
Over to you
Remember, that you are not building an email list just because you want to make some quick bucks but because, you want to give people lives a meaning.
Action tip: Give their lives a meaning and you will have yourself to thank in the future.
AUTHOR BIO
Daniel Adetunji is an expert ghostwriter who offers blog Ghostwriting services to help busy, small and middle-sized business owners create quality contents for their blogs.
He is also the staff writer of infowland.com.
If you want to experience exponential growth in your business, HIRE Daniel to write for you.
